Q&A with Joellyn Gray from Fujifilm

Fujifilm is sponsoring the 10th Annual Great American Scrapbook convention, and the company seems to be really excited about getting more involved with the scrapbooking community. I had a chance to talk with Joellyn Gray, a director of marketing at Fujifilm, about the company's plans for the convention, Fujifilm's interest in scrapbooking, the do's and don'ts of digital photo printing, snacks for all night crops, and more.

What sparked the idea for Fujifilm to sponsor the Great American Scrapbook Conventions?

Joellyn Gray: I was talking with Jeanne Wines-Reed, the publisher of Scrapbook Retailer magazine. Jeanne is so passionate about scrapbooking, and during our conversation I suddenly realized that everything Jeanne said about scrapbooking is what we say at Fujifilm every day about the power of photography and the importance of preserving your memories through photos. It just clicked – scrapbookers and Fujifilm are a perfect match.

So we want to get more involved in the scrapbooking community and offer scrapbookers the support and information they need to ensure their photos look great today and over the decades.

What will Fujifilm be doing at the Arlington convention?

 We'll have our photo printing kiosks right on the convention floor, and people will be able to print up to five photos for free. And we'll also be offering hands-on help with the kiosks – if people haven't used a kiosk before this will be is a great opportunity to get familiar with the kiosks and learn how to use them.

And for people who have used our kiosks, this is a chance to learn one-on-one from one of our experts about the more advanced features of the machines.

 What are some of the advanced features of the kiosks?

You can zoom in or out to get a perfect crop, remove red-eye, sharpen the images, adjust color and balance light exposure. You can convert color images into black and white or sepia. It's amazing how a little tinkering can transform a average  photo into a really great shot.